Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or purchase from flowersexpressco.com.au (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

- “Cookies” are data files placed on your device or computer and often include a unique anonymous identifier. For more information about cookies and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data, including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers PayPal account name and other information related to payment), email address, and phone number. We refer to this information as “Order Information”, Online/Offline Data” and “Purchased Marketing Data/Lists

When we talk about “Personal Information” in this Privacy Policy, we talk about both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We generally collect the order information to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products and/or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address) and, more generally, to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION


We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or another lawful request for information we receive, or to protect our rights otherwise.

BEHAVIOURAL ADVERTISING


As described above, we use your Personal Information to provide targeted advertisements or marketing communications that may interest you. For more information about targeted advertising, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt-out of targeted advertising by:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser. 

YOUR RIGHTS
If you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you want to exercise this right, don't hesitate to contact us through the contact information below.
Additionally, you are a European resident. In that case, we are processing your information to fulfil contracts we might have with you (for example, if you make an order through the Site) or to pursue our legitimate business interests listed above. Please note that your information will be transferred outside Europe, Canada, and the United States.


DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

MINORS
The Site is not intended for individuals under the age of 10.

CHANGES
We may update this privacy policy from time to time to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please get in touch with us by email at info@flowersexpressco.com.au or by mail using the details: 81 Warrigal Rd service road, Hughesdale, VIC, 3166, Australia

 

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